Since 2011, Violet has helped D.C. women celebrate the constant discovery (and rediscovery) of personal style. Whether toasting to a kick-ass outfit or marching through the streets in solidarity with other women, our tightknit team of fashion-forward entrepreneurs aims to empower and inspire the community around us. Take a look at some of our favorite moments from over the years!
2011 | The original Violettes after our very first holiday party! We worked so hard that first year to get Violet off the ground and were so happy and proud ourselves after our first holiday party!
2014 | We pride ourselves on using real people for our social media—we always feature staff members and customers-turned-friends as our models. We have photo shoots every week so that our feed always reflects the freshest inventory that is in the shop!
2014 | We work hard but always manage to have lots of fun along the way!
2014 | Julie & one of our favorite mother-daughter duos!
2014 | Since 2011, the staff has helped shape the community at Violet—we strive to always have a friendly, warm staff with diverse style to help every customer that comes in find their perfect style while staying true to themselves.
2014 | We always have our friend/customer and amazing DJ Jaz Dux spin at all of our parties to get the party started!
2014 | Two of our longest running customers-turned-friends at an anniversary party.
2015 | At our 4th anniversary party, the entire staff wore “Wake Up, Kick Ass, Be Kind, Repeat” T-Shirts and it was quickly adopted as our motto, inspiring our signature neon sign in Georgetown.
2015 | Here we are in L.A., where Violet's fashion-forward shipments of clothing come from. We love visiting our buyers (and riding bikes at the beach!) who shop for us each week so that we can put new styles out on the floor daily. We only get a few of each item and almost never reorder pieces so our customers know what they find at Violet is unique.
2015 | Our buyers, Summer (left) and Jennie (right) do the heavy-lifting when it comes to finding the perfect styles to send us. They shop for us every week and we are in near-constant communication with them to ensure that we always have the greatest new styles in stock for our customers!
2015 | Even after our staff has moved on to other things, we love staying in touch with them!
2015 | We always love a good party! Whether it’s our annual holiday or anniversary party we love to dress up and celebrate with all our wonderful customers! Here are three of our favorite former staff members shining bright at our last holiday party in Adams Morgan!
2015 | We have always hosted an annual holiday party every year to celebrate the season with our customers. This shot is from our last holiday party in Adams Morgan in 2015.
2016 | Our team at the Washington City Paper Best of DC Party where we hosted a photo booth for the party. We snuck away from our photo booth to snap a picture in front of Max Gibbon’s hand lettered sign.
2016 | Three amazing customers at our grand opening party in Georgetown!
2016 | Our first holiday party in Georgetown!
2017 | As a former social worker and Capitol Hill staffer, owner Julie has infused her passion for inclusive communities into Violet's mission and partnerships.
2017 | Nothing makes us happier than happy customers! Thanks for voting us "Best Boutique" again this year in Washington City Paper's Best of DC Reader's Poll.